Generative engine optimization (GEO) is the practice of structuring your content and online presence so AI-powered answer engines — ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot — retrieve, cite, and recommend your brand when they answer user questions. Where classic SEO competes for a ranked position on a results page,…

llms.txt is a proposed web standard: a Markdown file placed at your site root (yoursite.com/llms.txt) that gives large language models a clean, curated summary of your site and links to your most important content. Where robots.txt tells crawlers what they may access, llms.txt tells AI systems what your site is…